Sandra Purdy, COO of Prairie Berries and President of the Saskatoon Berry Council of Canada, shares how she built a thriving business around an Indigenous superfruit, overcame economic downturns, and even pitched on Dragon’s Den. In this episode of the Sask Entrepreneurs Podcast, Sandra explains why vision, persistence, and marketing matter, and how Saskatoon berries could become the next global health food. Whether you’re navigating tough markets or trying to scale, her story shows why resilience and passion always pay off. What You’ll Learn in This Episode:
- How to pivot in a downturn without leaving your passion behind
- The role of Indigenous knowledge in modern food innovation
- Why thinking bigger from the start can save decades of struggle
- Lessons from Dragon’s Den: finance vs. marketing
- Why perseverance and passion are essential to long-term success
Connect with Sandy Purdy: https://ca.linkedin.com/in/sandy-purdy-01b27032
This episode is brought to you by 2Web.
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