Mary-Lynn Charlton, CEO of Martin Charlton Communications, shares her journey from journalism and government to leading one of the largest PR firms in the prairies. She opens up about the challenges of being a woman entrepreneur in the early years, why telling your story is critical for business survival, and the importance of perseverance through cycles of growth and downturns. In this episode of the Sask Entrepreneurs Podcast, Mary-Lynn reflects on resilience, risk-taking, and the value of communication as a business strategy. Whether you’re just starting out or navigating tough times, her lessons will help you push forward with clarity and confidence.
What You’ll Learn in This Episode:
- Why proactive communication is key to reputation and growth
- The challenges of entrepreneurship as a woman in the 1980s and how times have changed
- Why perseverance through cycles of highs and lows is critical
- The importance of adapting your business model in response to challenges
- Lessons from over 30 years of running a communications firm
Connect with Mary-Lynn Charlton:https://ca.linkedin.com/in/mary-lynn-charlton-2481992a
Learn more about Martin Charlton Communications at https://martincharlton.ca/
This episode is brought to you by 2Web.
Growing your business online is overwhelming. At 2Web, we make it simple. Our agency has helped over 700+ businesses & non-profit organizations grow through digital marketing. Learn more and reach out to us at 2Web.ca